Seller's Guide

A Step-by-Step Home Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know all the steps to expect. Fortunately, with an experienced and professional real estate advisor guiding you, these easy to follow action items can help you smoothly navigate the process. 



main image secondary image

Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Are you wanting to downsize? Once you understand your reasons for selling, Bersch Fine Homes can assist you in formulating the best plan for your individualized selling process and comprehensive marketing plan. We can also help make sure you and your family are not displaced before finding your next home. 

main image secondary image

Step 2: Determine Selling Price

Pricing your home correctly is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home, even as little as 10%, could lead to reduced interest, more time on the market and less chance of you receiving the maximum amount of money for your property. With years of local market knowledge and current real estate data, Bersch Fine Homes will help you determine the most effective pricing strategy for your home. The right price will help ensure your home spends the least amount of time on the market and yields the highest offers – putting more money in your pocket!

main image secondary image

Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you decide to sell your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter and depersonalizing the space so that buyers can envision themselves and their belongings in the home. Making any small repairs and doing a deep clean to make sure your home is in pristine condition will help you yield better offers. Bersch Fine Homes will be happy to help you determine what changes will positively affect the sale of your home and let you know what doesn’t need to be done – possibly saving you time and money.

main image secondary image

Step 4: Develop a Marketing Strategy

First and foremost, high-definition, professional photography – including video and aerial photos, when appropriate, is the minimum foundation for drawing attention to your listing. Bersch Fine Homes will then develop a marketing strategy that is comprehensive, personalized and perfect for advertising your specific type of home. This involves listing the home in multiple markets and then driving the right people to that listing through social media campaigns, agent-to-agent referrals and traditional media and mailings. Our focus is on locals making a move and regions of the country from which we see the highest rates of relocations to Arizona. A great marketing campaign is essential in drawing the most interest in your home, creating competition, and resulting in you netting the most money possible. 

main image secondary image

Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. Bersch Fine Homes will help you closely evaluate each offer and make sure the party making the offer is prequalified or pre-approved for the amount of the offer. Aside from purchase price, there are many other aspects and details that can either add or detract from the attractiveness sensibility of the offer. We will help you decipher those details and together we can determine if it is in your best interest to accept the offer, decline the offer, or create a counter-offer to the prospective buyer. In the event of multiple offers, we will create a comparison chart to make this process even easier for you.

main image secondary image

Step 6: Accept an Offer

Once we deem the offer is acceptable and in your best interest, we will review the proposed contract to make sure everything is in order and complete. This includes necessary components such as earnest money deposit amount, down payment, financing-if applicable, inspection rights and repair allowances, any contingencies, close of escrow date, and a list of various fees and who is expected to pay them. When both selling and buying parties have agreed to the terms, a final contract will be prepared for your acceptance.

main image secondary image

Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, Bersch Fine Homes and the selected title agency will make you aware of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the sale can be completed. During this time, you can also make plans to handle final details such as canceling utilities and changing your address with the U.S. Postal Service. If you haven’t done so already, you will also need to make arrangements to move out of the home so the new buyer can take possession at the mutually determined time.

main image secondary image

Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the title agency closing the transaction to sign the final paperwork, answer any questions you may have and go over any issues that have not yet been taken care of. Once the signed documents are recorded with the County, we will relinquish the property to the new owners.

Congratulations!

If you are selling your home, Bersch Fine Homes can help you take the next steps on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Our Testimonials

Read what my clients have to say
Sylvia M.

Sylvia M.

Barbara was very professional and always got back to us promptly. Did a fantastic job on marketing our home.
Read More
Dina & Abel S.

Dina & Abel S.

Everything you would expect in a real estate profession, but more. Barbara is trustworthy, caring, and dedicated. She is highly responsive, quick, and knowledgeable. We would highly recommend Barbara to anyone who is seeking th...
Read More
Cheryl V.

Cheryl V.

Barbara was the best! We're out of state at the time. She went way beyond of what she needed to do for us and found us a perfect home. Thank you so much your the best!
Read More
Sandra & Greg R.

Sandra & Greg R.

Barbara was wonderful to work with. Very helpful always going out of her way. Felt very comfortable with her knowledge. Barbara knew exactly what we wanted for our price range. Treated us with respect. I would highly recommend ...
Read More
Peggy P.

Peggy P.

Barbara was like having a girlfriend go shopping with me. We laughed chatted and had a great time. But more importantly Barbara listened to all my needs and helped me find exactly what I wanted. Barbara had my best interest in ...
Read More
Susan & Keith G.

Susan & Keith G.

Barbara has been an excellent agent! She is highly professional, very knowledgeable, and she is detail oriented, which is what you want when purchasing a new home. She helped us purchase a cabin in Prescott and was a pleasure t...
Read More
Lisa M.

Lisa M.

Barbara Bersch is great! She's everything you want in an agent. She listens to your needs, responds quickly when you have questions, and is very friendly and personable. I only wish she could have helped me sell my home in Phoe...
Read More
Carmen & Tom M.

Carmen & Tom M.

Barbara displayed a deep knowledge of the Prescott area as she showed us properties throughout the Valley. She was responsive to all of our requests for further information on a number of different properties. When we finally s...
Read More
Quinci C.

Quinci C.

Barb is the best. She gets back to you quickly and was extremely helpful when I was selling my home. We got top dollar and she was very professional throughout the process. She explained each step and if she didn't know the ans...
Read More
Rebecca & Bill L.

Rebecca & Bill L.

Barbara Bersch is the Most Outstanding Real Estate Professional that we have ever dealt with. She was so gracious and helpful in assisting on the Sale of our House. She even came over and helped us move boxes. Now, that in dedi...
Read More
Amy & Diarmuid M.

Amy & Diarmuid M.

Barbara came recommended by a friend and we had a great experience working with her in our search for a home as newcomers to the area. She listened carefully to our priorities and concerns, and arranged an efficient and product...
Read More
Kimberly M.

Kimberly M.

Dear Barbara, Great news! Thank you so much for helping Ronny and Amanda to find their dream home. They have raved about your service and professionalism! Amanda had contacted me yesterday and let me know that they had made an ...
Read More

B

Buyer

Barb was very outgoing and friendly. Barb even face timed us while looking at some houses we saw online since we were moving into the area from another state. She was pretty accommodating the couple of times we came into town t...
Read More
Nancy S.

Nancy S.

When it comes time to sell your home, I hope you’ll remember the name Barbara Bersch. I am a widowed senior with sight problems, who found the prospect overwhelming. Then I was introduced to Barbara, who went above and beyond...
Read More
Laura & Bill C.

Laura & Bill C.

Barb is absolutely amazing and you can absolutely trust her with what is one of your biggest life decisions. My family is looking to move across the country and even though Barb knew there was potentially nothing in it for her ...
Read More
  1. 1
  2. 2
  3. 3

What’s Your Property Worth?

CONTACT INFORMATION

Almost There! You’re 1 Step Away

Thank You

We’re gathering your property information. Your home valuation report will arrive in your mailbox.

Work With Barbara

She is devoted to serving the needs of real estate sellers and buyers in Phoenix / Scottsdale and surrounding cities, as well as Prescott, Arizona. With comprehensive market knowledge, exceptional customer service, and superior negotiation skills, she is the unparalleled choice for your next real estate transaction.

Follow Us on Instagram